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Agent ToolKit for Getting Buyers off the Fence
1. Send your clients to www.snoopzone.info to learn how to take advantage of the Home Buyer Tax Credit. Have them watch the animated video that details eligibility requirements for first-time buyers and repeat buyers.
2. Inform your buyers about downpayment, closing cost and/or gap assistance monies that are available to buyers. Not just first-timers, but repeat purchasers! SHIP, HOME and the Association’s Housing Foundation still have funds available.
• Check out www.floridahousing.org/Home and click “first time home buyer wizard” to learn about down payment assistance.
• Click on the Housing Foundation Overview on the right hand side tool bar to learn about our gap assistance program.
• Search for low rates, mortgage options and financial assistance at http://media.floridarealtors.org/greattimetobuy/TimeToBuy/article_6.asp.
3. Learn how Home Buyer Education converts prospects to buyers! We’ve detailed 10 reasons how you can “cash in” by promoting Home Buyer Education
4. Participate in the Florida Open House Weekend April 10-11. Send your buyers to http://www.snoopzone.info/search/open_House_Map1.php to check out our new Open House finder – clients can pick out the houses they wish to visit and get directions for going point-to-point.
5. Post the marketing materials below in prominent locations (libraries, churches, apartment buildings and local eateries/grocery stores). Give to business associates (lenders, CPAs, home inspectors, etc.) to share with their clients. Customize with your name and contact info.
• Time is running out flyer
• Open House flyer
• Homebuyer Tax Credit flyer
• Email marketing copy targeting first-time home buyers
6. Email is a great way to connect with prospects. Send a short, to-the-point email to your sphere of influence, letting them know about the tax credit, open house event or home buyer education. Give out our consumer website address www.snoopzone.info, letting them know where they can find out more. Add a line to your email signature to serve as a reminder – it can be as simple as “Ask me about the $8,000 homebuyer tax credit.
7. Blog about the tax credit, affordability of homes, the advantages of home buyer education and the upcoming Open House Weekend to engage online prospects. Remember, you’re trying to engage prospects through social media and all of these topics will be of interest to buyers.
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